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Follow Quartz. These are some of our most ambitious editorial projects. And either way, he wouldn't buy the music anyway so it wouldn't make a difference. All that time he was creating, writing, editing, and marketing this thing in order to fund his next project.
And then everyone downloaded it, illegally, for free. At which point he sat down. My second thought, after realizing my popularity in the "download for free" category, was about the potential for moral deterioration on a broader scale. Once people start seeing a particular behavior-such as illegally downloading books, music, and movies-as a very common behavior, there is a chance that this sense of social proof will translate into a new understanding of what is right and wrong.
Sometimes such social shifts might be desirable-for instance, being part of an interracial couple used to be considered illegal and immoral, but now we see such couples all around us and it helps shape our understanding of social approval. However, the behaviors we most often observe and notice are ones that are outside of the legitimate domain e.
And then I had an insight about confession. How can we stop such trends toward dishonesty in this case, broader acceptance of illegal downloading? This is where confession and amnesty can come into play.
What we find in our experiments is that once we start thinking of ourselves as polluted, there is not much incentive to behave well, and the trip down the slippery slope is likely.
This is the bad news. The good news is that in such cases, confession, where we articulate what we have done wrong, is an incredibly effective mechanism for resetting our moral compass. Importing this religious practice into civic life was effective in the Truth and Reconciliation Act in South Africa, where acknowledging the many abuses and violations of the apartheid government allowed the South Africans to forgive past sins, and start fresh.
I think that this same approach could be effective in preventing people from illegally downloading music and books. Why don't we offer young people because let's face it, most of them have some illegally downloaded material on their computers the opportunity to admit and apologize, receive amnesty for the material they already have, and start fresh.
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